WHO WE ARE

European-designed hygienic water purifiers, dispensers & filters which have health at the centre of their technology

Lux Malaysia is a subsidiary of the Lux Asia Pacific Group, with operations in Thailand, Indonesia, Vietnam and Malaysia. Our head office is located in Singapore. For more than 40 years, thousands of clients have been trusting the quality and hygiene of our water, products and services.

OUR VISION

Help you for a
Healthier and Cleaner Life

OUR MISSION

Provide the best premium appliances and offer effective yet comprehensive solutions to achieve the basic needs of people

HISTORY

“LUX” was founded in 1901 in Sweden. Lux initial business was the distribution of “kerosene lamps” specialized in street and river visibility. The name Lux comes from Latin and means Light.

In 1912, LUX started to manufacture and distribute the world revolutionary domestic electric “vacuum cleaner” called “LUX”.
Mr. Axel Wenner-Gren, who was the pioneer of “direct sales”, came knocking on customer’s door to demonstrate and test the products in the comfort of their own homes, and presented hire purchase system, which later became a good foundation and a success that was recognized worldwide.

In 1977, the company started its business in Asia Pacific by distributing vacuum cleaners as the first product using direct sales.

In 2001, LUX Asia Pacific became a proud member of the VORWERK Group that has a successful history of more than 130 years.

Today Vorwerk is one of the top 3 biggest direct sales companies in the world with a global distribution network in more than 70 countries.

The Vorwerk group has high quality production facilities in numerous countries around the world such as Germany, Italy, France, China, Mexico, and USA.

In 2019 LUX Asia Pacific Group’s headquarter is located in Singapore and cover the regional operations in Indonesia, Vietnam, Thailand, Malaysia as well as the distribution in Brunei, Hong Kong, and Philippines.

LUX Asia Pacific became independent from VORWERK and will continue it’s way under private ownership.

LUX Asia Pacific appointed to be authorized distributor of Vorwerk.

1901

LUX AB is born. Karosene Street lightning

Alex Wenner-Gren Presents the vacuum cleaner. It was the first domestic vacuum cleaner and it was called LUX

1912
1919

LUX and the company Elektromekaniska merge to become Electrolux

LUX starts its activities in Asia Pacific

1977
1982

The first water purifier model GW-80 was launched in 1982

The first air clean model uz842 launched in 1991

1991
1992

Electrolux recover the name LUX for their premium products

LUX Royal Thailand, LUX Indonesia and LUX Vietnam becomes a member of Vorwerk & CO

2001
2019

LUX Asia Pacific Group’s headquarter is located in Singapore and cover the regional operations in Indonesia, Vietnam, Thailand, Malaysia as well as the distribution in Brunei, Hong Kong and Philippines.

LUX Asia Pacific became independent from Vorwerk and will continue it’s way under private ownership.

LUX Asia Pacific appointed to be authorized distributor of Vorwerk.